What is the web tracking standard/API called?

There are several web tracking standards and APIs, depending on the specific use case and technology involved. Here are some of the most common ones:

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1. Google Analytics: This is a widely used web analytics service that provides a tracking code that can be added to websites to collect data on user behavior.
2. Facebook Pixel: This is a tracking code that can be added to websites to track user activity and create custom audiences for advertising on Facebook.
3. Twitter Ads Conversion Tracking: This is a tracking code that can be added to websites to track user activity and measure the effectiveness of Twitter Ads campaigns.
4. Adobe Analytics: This is a web analytics solution that provides a suite of tools for tracking and analyzing user behavior on websites.
5. Open Web Analytics: This is an open-source web analytics software that can be installed on a server to track user behavior on websites.
6. HTTP cookies: These are small pieces of data that are stored on a user’s device when they visit a website. They can be used to track user behavior across multiple sessions.
7. JavaScript APIs: These are programming interfaces that can be used to track user behavior on websites. They are often used in conjunction with other tracking technologies like cookies or web beacons.